"Oh, clearly it's the producers' fault! They're the ones making too much and sending over 50 million tons to landfill per year." 

This isn't wrong, but it also doesn't tell the whole story. 

As consumers, we play a larger role in the textile waste crisis than we like to admit. If we stop buying clothes, brands stop producing them. Problem solved?? 

"Oh, clearly it's the producers' fault! They're the ones making too much and sending over 50 million tons to landfill per year." 

This isn't wrong, but it also doesn't tell the whole story. 

As consumers, we play a larger role in the textile waste crisis than we like to admit. If we stop buying clothes, brands stop producing them. Problem solved?? 

January 2026 has been carnage across the world and our industry is no exception. At Fibre to Fibre, we began the year exhibiting at Source Fashion, which was a fantastic success: lots of interest in our process and some useful connections made (see our previous blog for more info on fairs). 

Whatever age you are reading this, there’s a good chance your screen time has been excessive at some point. None of us like to admit it, but it’s true. And increasingly, the same can be said for businesses. 

UK responsible sourcing show Source Fashion, returning to Olympia London from 13-15 January 2026, has announced there will be an expanded line-up set to include the show’s first-ever British Pavillion.

Source Fashion, Europe’s leading responsible sourcing show, returns to Olympia London from 13-15 January 2026 with its most internationally diverse edition to date. Bringing together exhibitors from across more than 20 countries, the show continues to strengthen its position as the global meeting place for ethical and sustainable fashion manufacturing.